---
title: The Pharmacy Gladiator on Overcoming Fear and Embracing What's Next
description: Dr. Jay Phipps, The Pharmacy Gladiator, details his philosophical approach to running his practice and how the Eyecon improved accuracy and safety.
image: https://info.rxsafe.com/hubfs/Dr._Jay_Phipps_2.jpg
---
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# The Pharmacy Gladiator on Overcoming Fear and Embracing What's Next
[pharmacy automation](https://info.rxsafe.com/blog/tag/pharmacy-automation), [independent pharmacy](https://info.rxsafe.com/blog/tag/independent-pharmacy), [Eyecon](https://info.rxsafe.com/blog/tag/eyecon), [Jay Phipps](https://info.rxsafe.com/blog/tag/jay-phipps)
Change can be intimidating, especially in pharmacy, where accuracy, consistency, and [patient safety](https://info.rxsafe.com/adherence-packaging-benefits) are part of the work every day. But fear of the unfamiliar shouldn't keep pharmacy teams from exploring new ways to improve their workflows and care for patients.
[Dr. Jay Phipps](https://www.pharmacygladiator.com/), PharmD, MBA, known as “The Pharmacy Gladiator,” has built much of his leadership philosophy around that idea. As President and CEO of Phipps Pharmacy, an [independent pharmacy](https://phippspharmacy.com/) with five locations in Tennessee, Jay brings that perspective to an industry balancing the demands of daily dispensing with the need to keep moving forward.
He's also the founder of Gladiator Invictus Leadership, where he coaches entrepreneurs, executives, and their teams to eliminate fear-based decision-making and build a strong, competitive culture.
That philosophy raises an important question for pharmacy owners: What opportunities might open up when fear of change gives way to a willingness to explore what's possible?
## Looking Beyond What's Familiar
Pharmacy teams have established routines for a reason. Introducing new technology means considering how it fits into the work, how the team will use it, and what it can contribute to the dispensing process.
For Jay, the [Eyecon](https://eyeconvpc.com/) has become part of how his pharmacies approach product verification. And that use extends beyond traditional tablets and capsules.
“We use the product verification of the Eyecon not only for oral solids, but we use it for every NDC, whether that be a unit dose inhaler or insulin.”
His approach illustrates an important point: sometimes, the potential of technology goes beyond its most familiar application. Looking at where it can fit into a broader workflow can open up new possibilities for a pharmacy's operations.
### *“It's actually changed everything that we do because it ensures that we have the right product every time.”*
#### **— Dr. Jay Phipps, on the Eyecon pill counter**
## Moving Forward With Confidence
Adopting technology across one pharmacy is a decision. Incorporating it across five locations makes it part of a broader operational approach.
Jay currently uses an Eyecon in every one of his pharmacies, describing its impact in straightforward terms:
“It's actually changed everything that we do because it ensures that we have the right product every time.”
For Jay, the Eyecon plays a role in his team's approach to verifying products across a range of medication types. His experience demonstrates how pharmacy owners can look at technology not just as a new piece of equipment, but as part of how they approach their work.
## Don't Let Fear Stand in the Way of What's Next
Jay describes Eyecon's impact on his operation simply:
“It's actually changed everything that we do because it ensures that we have the right product every time.”
For his team, [product verification](https://eyeconvpc.com/optical-pill-verification/) is part of a broader approach to dispensing across different medication types. His experience offers an example of how technology can support pharmacy workflows while helping teams maintain their focus on the people who depend on them.
Embracing new technology doesn't mean changing everything just for the sake of change. It means being open to new possibilities, asking questions, and considering how the right tools can help pharmacy teams work more efficiently and dedicate more time to patient care.
For Jay, the broader message is about not allowing fear to overshadow opportunity. In an industry that continues to evolve, approaching change with curiosity can help pharmacy owners recognize where new solutions may make a meaningful difference.
**Don't let the fear of what's new keep you from what's next.**
## Alli Spoon
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Alli Spoon is the Content Marketing Coordinator at Eyecon | RxSafe. Passionate about visual storytelling and clear communication, she specializes in transforming technical pharmacy concepts into engaging marketing content. From customer success stories to product resources, Alli creates content that informs, connects, and supports pharmacies in adopting automation with confidence.
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October 19, 2026
[](https://info.rxsafe.com/blog/preventative-maintenance-pharmacy-automation)
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### Most recent posts
[The Pharmacy Gladiator on Overcoming Fear and Embracing What's Next](https://info.rxsafe.com/blog/the-pharmacy-gladiator)
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[Preventative Maintenance: What Does It Take to Keep Your Pharmacy Automation Running at Its Best?](https://info.rxsafe.com/blog/preventative-maintenance-pharmacy-automation)
[](https://info.rxsafe.com/blog/preventative-maintenance-pharmacy-automation)
[Celebrating Dave Lang: 48 Years, One Remarkable Career](https://info.rxsafe.com/blog/celebrating-dave-lang)
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