How Automation and Personalization Are Changing Pharmacy—Fast

Pharmacies are facing a critical shift in how care is delivered. Labor shortages, rising drug complexity, and increasing patient expectations are challenging traditional workflows. But according to Matt Gilbert, VP of Business Transformation & Major Accounts at Eyecon and RxSafe, it’s also a turning point for innovation.

 

“Specialty pharmacy isn’t just growing—it’s redefining how we look at patient care,” Gilbert says in a recent conversation with Todd Eury on the Pharmacy Podcast Network. “We’re seeing more drugs classified as specialty, and that brings complexity—but also opportunity.”

 

Gilbert emphasizes that the combination of automation and personalization is what’s allowing forward-thinking pharmacies to rise to the occasion. “Automation gives pharmacies the time and control they need to focus on delivering care,” he explains. “That’s where Eyecon and RxSafe step in. Eyecon’s visual pill counting ensures accuracy at the counter, and RxSafe’s packaging systems make adherence programs sustainable.”

 

As the market moves toward individualized therapy, Gilbert believes pharmacies need to be ready. “Pharmacogenomics, patient data, lifestyle considerations—it’s all part of how we determine what care looks like now,” he says. “If you’re not set up to handle that shift, you’re going to fall behind.”

 

Todd Eury, founder of the Pharmacy Podcast Network, echoed the urgency in his response: “This isn’t about being flashy with new tech—it’s about building something sustainable. Independent pharmacies that can balance personalization with efficient operations are the ones who will lead.”

 

For those trying to adapt, Gilbert offers a clear strategy: “Build a strong local network. Position yourself as a partner in patient care—not just a vendor. Automation helps you get there by freeing up your team to deliver a higher level of service.”

 

Eyecon and RxSafe aren’t just tools—they’re enablers. They help pharmacies shift from transactional operations to transformative care models. And according to Gilbert, that shift is where the future is headed.